For Sale By Owner

- Selling Your Own Home? -

Use the helpful resources below to have the highest chance at success.

Understanding Who's Buying

If your attempting to sell your home on your own it's imperative you know who your target market is. Getting familiar with these two reports will be a great start: 


This is the big one. Do it right and you could make thousands more. Do it wrong and you could be left wondering what happened. Marketing is not easy, nor is it necessarily cheap. The main reason you probably have chosen the For Sale by Owner (FSBO) route is to save yourself a good bit of money, so you’re going to want to heavily consider your marketing strategy.

There are all kinds of tools at your disposal, from the traditional signage to information packets to Internet listings. You’ll want to set a budget for your marketing and stick to it. You may be surprised at how much time, money and effort it takes to make effective marketing happen.

Using Listing Services and Internet Ads

Even if you aren’t a computer age guru, you can likely handle posting your home with any number of online listing services. Often, you get more space for details at a cheaper price than with printed publications. There is any number of different sites available to help you market your home for sale. A qualified real estate agent would know precisely which ones to choose for your home and for the area in which you live.

You can go with the freebies, like Craigslist and Facebook – but beware of scammers. There are also places like Zillow, Trulia and who will advertise your home for a fee. Those programs that add your home to the Multiple Listing Service sometimes offer additional help with things like paperwork and pricing. Of course, those services cost extra.

We’ve included a link to our Customized Home Marketing System below. It will go over the EXACT process we use to market our clients’ homes. We are not holding anything back. We want you to be as successful as possible in your home selling journey. Feel free to rip off and duplicate ANY or ALL of our tactics for yourself:

By Owner Help Kit

The information in this For Sale By Owner "Help Kit" is designed to assure a quick and successful sale of your home. There is no cost or obligation to you. 

The recommendations and checklists in the program are the result of years of experience helping owners sell and move. We offer it to you based on our Core Value of "Get by Giving." Studies show that in 2017 more than 8 out of 10 (89%) owners eventually choose a broker to help them sell, or to help their buyer sell.  

We figure if we give you something of value, you may REMEMBER US WHEN THE TIME COMES FOR YOU OR YOUR BUYER TO USE OUR SERVICES.

 Squeaky Clean is Your Ace in the Hole

I can’t stress the importance of a junk-free, impeccably clean home when you’re bringing in potential buyers. No one wants to pay for something that’s dirty, and you certainly aren’t going to get the best price if your home isn’t super clean. When following your deep clean checklist, think of what you would want to see if you were buying a home:

De-clutter and Sell Faster

De-cluttering is often the most difficult task that home sellers face. It’s hard work, but it is also well worth the effort. A good majority of homes that sit on the market endlessly do so simply because the sellers refuse to get rid of piled up junk. Don’t make that mistake. Follow the checklist below:

Face-lift Projects

This is touch and go, really, but it never hurts to do a little freshening up throughout your home. Find that happy medium of what you can afford to do, what is actually going to help increase the value of your home and what isn’t going to drive you insane. However, there are some small to medium projects that really can put you at the front of the game when you have a lot of competition around:

Improve Your Curb Appeal

Curb appeal is an often overlooked area of preparing a home that can really cost you both money and time in the long run. Putting it into perspective, your curb and yard are the first and last things buyers see when they come by. A good first and last impression is critical to you selling your home with speed and can do wonders for those professional photos that help capture buyers attention:


Want More Tips and Tricks? 

By Owner Guide

We get it! You want to sell your home yourself and avoid paying a commission. We don’t blame you. That’s why we wrote a book called How To Sell Your Home Alone And Save Commission. You'll learn the best home selling strategies for selling your home without an agent.

We’ve seen a lot of homeowners make costly mistakes when selling their home without an agent. Most of the mistakes are very easy to avoid when you have the right information.

Our goal with this “By Owner Guide” (as we like to call it) is to give you ALL of the information, tips, tricks, and tools you need to sell your home yourself. We eat, breathe, and sleep real estate and love to see homeowners successfully sell their home for top dollar.

When you sell your home for the best possible price, it helps us, because it keeps the average sales price in our market high. It bothers us to see homeowners get less money than they deserve. If you are selling your home alone, claim our free By Owner Guide and make sure you get top dollar.

Why are you doing this? 

A question we receive from time to time is, "Why are you two giving away your book for free?" We usually answer with the following statement, "We give more than our book away for free! Have you seen our Customized Home Marketing System...? It shows you EXACTLY how we market homes."

In all seriousness, in our years of helping clients we've come to the realization that if we add value and help with a pain point in someone's life we are rewarded in spades. While not our intention, we've found that when someone does need help from a Realtor, they'll consider us when the time is right. If you are in need of assistance or have a question feel free to contact us here. 

More Tools

Curious about how much you'll NET from the sale of your home? Use our Net Proceeds Calculator courtesy of Premier Title. 

Get access to something we previously only extended to friends and family. We call it our, "Nosy Neighborhood Market Report". It keeps you updated on ALL the homes for sale and when they sell in your neighborhood and for how much!

We are excited about it! The report is designed to keep you updated and- in the know- about your neighborhood and give you high level insight on trends that may affect your home value. We send it via email, monthly, or bi-monthly depending on your choosing.

We are offering this as a courtesy. You are able to create your own here. Or contact us and we'll get to work putting one together for you (send your address in your request so we know where to originate the report).

Get an Estimation of Your Home Value