Dream Home Detroit - Selling

- How We Sell Homes -

Your Customized Home Marketing System

Our Customized Home Marketing System is the exact plan we use to give your home the best exposure possible. Go ahead and take a look. We love when our clients are as informed as possible about what is working in our current marketplace. In addition to the Customized Home Marketing System we use a collaborative process that highlights the distinctiveness of your home and realize it's not about making ourselves standout, but rather making your HOME stand out and rise above a buyer's other options.

Selling Secrets You Can't Afford To Miss

It’s true! Every day homes sell for WAY less than they should. It makes us cringe to see how many mistakes people make when selling. Don’t get us wrong, it’s great if you’re a buyer. However, if you’re a seller, every mistake can cost thousands of dollars.

Affluent sellers do what it takes to get top dollar for their homes. Average sellers and agents don’t seem to take selling as seriously (I have no clue why?) and normally don’t do what is necessary to get top dollar. If you use the right home selling strategies you can make at least 10-30k more when selling a $200,000 home.

In our book “Selling Secrets You Can’t Afford to Miss” we break down what successful home sellers do differently. We reveal their strategies, secrets, tips, and much more. We’ll also show you how to use them when selling your home.

Our clients receive a complimentary copy of this book. Why are we giving it away for free? It’s because we know the strategies revealed in our book can have a direct impact on your quality of life.

Let us guide you towards making enough extra money to send your kid to college, buy a new car, or do a nice remodel on your next home. What are you waiting for? Click on our book to claim your complimentary copy.


Useful Information

There are three major factors to consider when selling your home: timing, price and risk.

  1. Timing - how quickly do you need the cash from the sale of your home?

  2. Price - what price is your home currently demanding in our local market?

  3. Risk - do you need to sell your home before you can buy another? (has a strong correlation to the strength of your negotiating position)

Depending on your situation, an error in one of these three steps could cost you thousands long term. It's important to have the best possible information at your disposal. Using an agent on our team to represent you will allow you to get answers and avoid common pitfalls when selling your home. If you're serious about selling contact us for a seller strategy meeting and we can assess your situation. Here are a few common misconceptions:

  • You get more for your home if you "pad" the price with bargaining room.
  • Waiting for offers will get you a higher offer.
  • EVERY buyer likes to bargain or negotiate the price.
  • Receiving an offer close or at list price within the first couple weeks means the house was under priced.

Timing is important and knowing the local market is key. As full time agents, we study trends - see our Oakland County Trends page -  and analyze information. We understand what your home will sell for in our market and how quickly you can expect your cash. Need an estimate on net with prorated property tax information? No problem, we can help. With us you'll know how much cash you're walking away with well before you sit at the closing table.

Pricing your home correctly is crucial to maximizing the highest selling price possible. As area experts, we can help determine what direction the market is trending, so you can make the right choices when it comes to selling your home to get the highest price possible! The goal is to get as many people as possible to tour and make offers on your home, the first two weeks being crucial. More buyers means more demand which allows your home to sell for top dollar. There’s a current pool of buyers waiting for new listings to hit the market, which is why accurate pricing and preparing your home properly is crucial. Ask us about our Marketability Checklist. It's a great tool to help you avoid pitfalls when preparing your home for the market.

Risk is an important factor when selling your home that is often overlooked, especially if you first need to sell your home before you make the move into your next home. Which offer should you take? The higher priced risky one or the lower priced safe one? How do you prove someone is qualified to buy your home? No worries, we can help with all of that. 

 Things to Think About When Selling Your Home

Once you've determined your pricing strategy, we can give you advice about the little things that you can do to stage your home to get you the highest possible price! You’d be surprised by the simple measures you can take to dress up your home to attract more qualified buyers. Ask us about our Marketability Checklist, it can help see how marketable your home is and can give an indication on how long it will take your home to sell.

Our marketing plan is designed to get maximum exposure to the buyers that are currently looking, and all agents that have buyers.  Through pricing, staging, agent accessibility, and visibility, both on and offline, your home will be in a great position to sell for a maximum within current market conditions.

Re-targeting Strategy by Adwerx

We partner with Adwerx to expose and re-expose your home to prospective buyers who have expressed interest in your home. We'll show your home thousands of times across Facebook, mobile devices, and the web, to highly targeted people that are in the market to buy real estate within a specific radius of your home. In addition to that, you'll receive a report that shows how many views, likes, clicks and comments you've received.

Considering selling or refinancing your home? Get an INSTANT property valuation now!


Curious about what’s happening in your neighborhood? You can create a custom market report to see what’s active, under contract, and sold in your neighborhood!

Contact us today to find out how we can be of assistance to you!